We were up. Don't ask why. At 3:14 a.m. Central time, Zach Bryan's Instagram following count dropped by one. By 3:17, it was down 12. By sunrise it was down 47.
We logged the delta in real time. Here's what the list has in common:
• Nine of the 47 are Big Machine artists. • Six are songwriters credited on his last two albums. • Four are executives at three different labels. • One is a former manager. • One is a Grammy voter. • One is a bar owner in East Nashville who, per two sources, told the wrong story at the wrong dinner three weeks ago.
Zach did not tweet. Zach did not post. Zach did not respond to any of the 14 outlets who reached his team overnight. But at 6:02 a.m. he posted a single black-and-white photo of a highway sign and captioned it: 'clean house.'
The comment section is a bloodbath.
Chute 6 has the full list of unfollowed accounts. We are not publishing it in one drop. We are watching who reacts first. That is the story now.
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